DMD Studio 1 Business Brand Development


DMD Studio 1 Portfolios

Identity Systems

Logos

Multimedia

Illustration

Photography


	Creating Business Recognition Your business can stand out and prosper in today's competitive markets with consistent promotion campaigns and distinctive design.

Take the steps necessary to reach your business goals
Maintain clarity and continuity.

Not only your logo design but every piece of information published as well as how you promote a company event represents your business and should maintain clarity and continuity. The design of all print and multimedia collateral should compliment your company's mission, generate recognition and reflect a positive message tailored for the target market to call to action.

Mission Statement Development
Describe your business with enthusiasm.

Keep your statements clear and easy to understand for anyone coming to your organization. Summarize what inspired your business, then develop a mission statement by describing in detail all the benefits and value of doing business with your company. Define how your business sets its self apart from competitors. Use the following check list and key questions to help you develop your company mission.

Your Mission Statement Check List:
	Specific Who you are and what you stand for.
	Realistic Purpose of the organization.
	Motivating What you do and why.
	Centered on the Customer
	Good Fit With Marketing Environment
	Agreeable To owner, investor, employees and society.

How are you different from your competition?
Your unique business qualities.

What would be your proudest compliment?
Your customers experience doing business with you.

DMD Studio 1 receives compliments and appreciation every day and the following two recent compliments are great examples.

"I love the spa brochures, I'm so happy I could scream!
Thanks so much Donna, you're always so accommodating, much appreciated."
Cheryl Rogers
General Manager, Atlantis Sports Club & Spa Hyannis

"You are a genius!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thank you Donna, I love all the illustrations you created for my book cover."
Dave Mackey
Author, The Spirit Test

Tag Line
Reinforce your company mission.

Your tag line should come from your mission statement. Make it easy to remember using as few words as possible. Three is ideal. Think about your customers point of view when describing the distinct advantage or benefit you can give them and create the tag line to reinforce it. Ask yourself the following questions.

Get one or more of these across in your tag line.
Who are your customers?
What benefits do you give your customers?
What feelings do you want to evoke in your customers?
What action are you trying to generate from your customers?

Pay attention to the words used, how they are put together, and which of the above questions they address. Review message execution in the promotion strategy section for the top 25 motivational words and phrases.

Contact DMD Studio 1 to help you with your business marketing and design, See Package Savings for details.