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Select the right media types
Based on the message to your target audience and the following criteria: |
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| Reach: The percentage of people exposed to the type of campaign in a given period. |
| Frequency: How many times the average person is exposed to the message. |
| Impact: A qualitative value of a message exposure through a given medium. |
| Propagation: Tracks how well a message spans media channels. |
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| Choose the media formats that will: |
• Best present your message
• Cost effectively reach your target audience
• Most likely encourage people to take action |
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Media campaign selections
Contact DMD Studio 1 to help you put together your campaign cost effectively. |
