DMD Studio 1 Promotion Strategy Objectives


DMD Studio 1 Portfolios

Identity Systems

Logos

Multimedia

Illustration

Photography

5 Steps to complete your Promotion Strategy

Promotion Strategy Guide
This step by step process is designed to help you establish a cost effective well organized promotion campaign in a timely manor.

The customers point of view should always be considered first
The value of the service or product and what your company stands for will determine the response. Knowing as much as you can about your audience is the key. Decide the type of message you want to convey while considering the response of your audience.

Will your campaign inform, persuade or be a reminder?
Review the topics in each category to help you decide the best objective for your campaign. Select the category that will have the most positive impact for your business status at this time.

Informative	Persuasive	Reminder
New Product Introduction New Uses for a product Price Changes Explaining how a product works Available Services Correcting false beliefs Reducing Fear Building Company image	Building Brand preference Encourage brand switching Changing Consumer Perception of product attributes Persuading Consumers to receive a sales visit	Reminding consumers the product may be needed in the future Keeping the product in the consumer's mind during the off season Reminding consumers where to buy the product or service maintaining top-of-mind awareness